An exceptional opportunity.
The development of integrated resorts in Greece represents one of the most attractive investment options in the tourism sector worldwide. Greece's stunning seashore and beaches, exceptional landscapes with breathtaking views, globally recognized brand, and potential to offer a wide spectrum of attractions add up to an opportunity that is second to none.
There are a number of world-class, integrated resorts being constructed in Greece with the cooperation of some of the leading names in the tourism industry. Resort hotels soon to open in Greece will be managed by Starwood Hotels and Resorts, under the Luxury Collection and the Westin Brands, by Banyan Tree, and by Kempinsky Hotels.
Robert Trent Jones III and Bernard Langher, Trophy Golf & Resorts, Jack Nicklaus, Gary Player Design and Troon Golf are involved in developing new golf experiences in Greece.
In the spa and thalassotherapy sector, Six Senses is present, as ESPA, Valmont, Algoane.
Greece ranks in the top 15 tourism destinations worldwide. In 2007, Greece received 17 million visitors and this is expected to increase to 20 million by 2010. The sector accounts for almost 18 % of GDP, employs more than 700.000 people and is represented by a multilingual, experienced workforce.
In Greece, a country of many islands, more than 9,000 hotels operate. As Greece transforms itself to an upmarket destination, the need for an increase in resort accommodation becomes apparent. The orientation toward integrated resorts that can offer a wide variety of attractions is taking hold. Destinations that offer spas, golf, marinas and marine sports, conference centers, villas, 5-star hotels, as well as other niche options, are enjoying huge success.
According to the 2009 Greek Hotel Branding Report, branded hotels in Greece account for 4% of the total number of hotels and 19% of total availability.of.rooms,.while.in.other.European.countries this.figure.lies.between.25.and.40%.
Whether by Greece's famed seaside or noted mountain areas, developers will find stunning locations that gain value added from the diverse and rich local attractions. In addition to seaside attractions, developers are discovering that today's traveler seeks out one-of-a-kind experiences-just the kind Greece can deliver.
Bird watching in protected lagoons, trekking in virgin forests, visiting classical archaeological sites, exploring traditional villages, or learning age-old crafts are just some of the offerings that resort guests and residents can enjoy. In addition, extreme sports, fishing and hunting, and local gastronomic traditions prove to be highly.attractive.to.visitors.
Advantages of Investing in Integrated Resorts
- Expanding, unmet market demand
- Superb locations to establish resorts, large and small
- Accessibility
- Mediterranean climate favours year round operation
- Attractive incentives, among the best in Europe
- Well developed tourism infrastructure in place
- Well-educated and highly experienced human resources
- Greece: A global tourism destination brand
The Greek government has identified tourism infrastructure development as a priority target and encourages the creation of integrated resorts. Greece's globally recognized brand, superb natural resources, and the right mix of undiscovered locations with a superb infrastructure is the perfect combination for success.
